Unlocking The Secrets To Establishing A Pre-Existing Relationship for Reg D Rule 506b
Tilden Moschetti: So you're
doing a Regulation D Rule 506b
offering, and you need to
establish a pre existing
relationship with your investors
that may not be as strong as
you'd like them to be. How
exactly do you do that? That's
what we're going to talk about.
My name is Tilden Moschetti. I'm
a syndication attorney for the
Moschetti Syndication Law Group.
We're going to talk today about
506b investors, how you make it
so that you have a pre existing
relationship with them prior to
making an offering. So it seems
rather straightforward, doesn't
it that you would bring in
investors and that you'd
automatically have a pre
existing relationship. But a lot
of times that relationship isn't
very strong. Many times I get
asked about, well, what if I
have a situation where it's a
friend of a friend? And I don't
really know that person? How do
I bring them in to a 506b
offering? Because they be a
really good investor? Well,
that's a great question. So when
it comes into the analysis of if
there is a pre existing
relationship with them, which is
important, because we need to
establish, hey, these investors,
I didn't make any solicitation
to write a solicitation is only
for Rule 506c, and we're doing a
506b. So there must be just by
fact, a pre existing
relationship. So how do I
establish that that actually
occurred? And what what would a
court or what would the SEC look
at? So the SEC is really looking
for two distinct factors, one
from the investor's point of
view, and one from your point of
view as the syndicator. Let's
talk about the syndicators point
of view, first, that we need the
answer. So what the SEC, or what
a court would be wanting to see
is, do you as a syndicator,
understand the needs the goals,
the general idea of what that
investor is looking for in an
investment vehicle? Do they have
a level of sophistication, where
they can understand what your
investment is, what the downside
risks are, and can weigh them
reasonably, and come up with a
good decision whether it was a
good fit for them or not? Now,
obviously, that's not a very
easy thing to just say, Well,
yes, of course, I knew that they
had that. But we can do it
through issuing, for example, a
questionnaire. So a lot of
people and including my clients
as well will give their clients
an investor questionnaire that
starts to establish that you
have that knowledge. And that
basis for being able to
ascertain not only their goals,
but also their level of
sophistication in be it in this
investment of prior investments,
or education, or whatever it is.
The second piece that a court or
the SEC is going to look at is
whether that investor, in their
own mind feels like if they have
a question, which they probably
would, that they'd feel free to
just pick up the phone and call
you and ask you a question,
whether that question seems
outrageous or stupid or anything
like that, that they feel like
it would be something that they
can easily do and don't feel
like it's this black box that
they're going to be putting
money into, without any sort of
answers coming out. So those are
the two criteria looking at it
from both the investor's point
of view and from the syndicators
point of view. Now, how do we
exactly establish that as a
practicality. So here's what
many people choose to do. And it
is a good practice, and it will
work. And I'll tell you where
the gray area is on it as well.
So first off, you know that
there is an investor that who
wants to who may want to invest,
and you've identified that
person. And so you go to your
brother in law, or whoever has
that relationship, and you say,
Hey, I'd really like to meet
with them and talk with them.
You have those conversations,
and you probably started with an
email of, hey, I'd really like
to talk to you about real estate
investing in general or whatever
it is that you're offering in
general. And you're just making
a nice sit down meeting either
on the phone or in person or on
Zoom and have a good
conversation about what it is
that generally that they're
looking for, you know, what kind
of criteria that there is or
what how they think about the
market or how they think about
investments in general. You have
a nice good dialogue that that
goes through that. You document
that either in an email just the
easiest way that says, hey, it
was great to meet you last
Tuesday and talk about how your
thoughts on the market. And I'll
get to compare notes about what
I think too, it was really nice
to meet you. And I look forward
to talking with you again soon.
And some time then goes by
between that initial meeting.
And when, when you talk to the
investor again, and so maybe you
talk to them again, and still
have non substantive as it
relates to your investment
conversation. But to you some
time goes between that initial
conversation. And when you
decide to discuss your
investment. Now, it would be
ideal in the in the grand scheme
of things, if you didn't even
have another investment lined
up, right, if you didn't have
one in the offing, and then now
suddenly you do and then you go
to the investor. But the reality
is, that doesn't happen in
today's world. And so what we
need to do, and I don't think
it's prohibited based on no
action letters that we've seen
from the SEC, to still have
those kind of those substantive
conversations later about an
investment that may have pre
existed that initial
conversation to begin with, as
long as you didn't have it at
that outset meeting. So now you
go back to them, ideally, two
weeks, three weeks, four weeks
later, you can probably get away
with one week, but one week was
a little short. So just know
that that's there. That's the
gray area that I alluded to
before. So you go back to them
some period of time later, and
you say, Hey, Joe, we had such a
great conversation about real
estate investing, or investing
in stocks or investing in crypto
mining operations, whatever it
is that you're doing. And you
say, I've now got this
opportunity. And I'm letting
friends and family invest into
it. I'm not advertising it to
the general public. I'm just
doing it to people that I know.
And I've thought maybe you might
be interested, would you like to
see it and discuss it later? And
that's when you establish that
now you've also got since you've
sent that by email, ideally, or
maybe you've just called them in
send a follow up email about it.
Now you've got another clear
demarcation of time. So you've
showed this lapse time between
the initial meeting, and when
you've actually discussed that
investment possibility with
them, whether or not they want
to invest? And that's the way
you do it. That's the way most
people do it. And it's probably
very, very good. Now, what are
the things that will make it not
as good, it's that length of
time from that first meeting
until that introduction of the
of the security itself, as well
as the gathering of an
investment questionnaire and
getting a really good sense of
who that person is and what
their investment thing is. Now,
is the investment question are
always like, critically
required? No, because what if it
is your brother, I mean, your
brother, you have a very
substantive relationship with
probably. And so there, that
level isn't really required,
right. So it's sure it's still
helpful to have, but it's not
like you're going to lose the
case if your brother was to
bring an action. And he made a
claim that there was no pre
existing relationship, because
it's kind of clear that there
would be. So that's the general
thing we look at. Now, here's
the key takeaways for this.
Number one, the process of
turning someone with no prior
relationship into someone with a
pre existing substantive
relationship. It involves
several important steps. And we
talked about what those steps
were, it's meet with them do not
discuss the investment, then you
introduce the investment some
period of time later. And it's
helpful along the way. If you
get at that time, an investment
questionnaire or prior to an
investment questionnaire, it's
best practice to provide a
detailed questionnaire to get to
understand that investors level
of sophistication and goals.
Building a substantive
relationship requires offline
conversations, preferably
through a phone call or in
person to discuss goals and
experience. This is not
something that you can do. Well,
they were my friend on Facebook.
Fostering interactions that
allow for the establishment of
the substantive relationship is
crucial. And the quality of
those interactions is more
important than the time it takes
to actually establish the
relationship. So the more time
that goes on is helpful, but
it's not dispositive. What
really matters here is the
quality of those conversations.
So now you have the basic
toolkit in order to go change
the relationships from didn't
know them at all to probably
could qualify fine for your 506b
Reg D syndication. I hope you
found this helpful. My name is
Tilden Moschetti. I'm a
syndication attorney for the
Moschetti Syndication Law Group.
We specialize only in Regulation
D syndication. So we help in
syndicators put together all
their offering documents and
also offer the support and
guidance needed to be successful
with their offering