Understanding Fees and Splits: The Backbone of Your Syndication or Fund
You want to put a syndication or
a fund together? Well, you
probably want to get paid for
the work you're doing right. So
in this video, we're going to
talk about the different fees
and split structures that exist.
But we're also going to talk
about why I think it's important
to separate the two and your
thought process.
When we think about fees, I
think the most important thing
is think about it like your pay,
it's the pay that you get for
the actual work that you're
doing. So that pay itself should
needs to be commensurate with
not only the amount of work that
it's involved, but also your
experience level and time spent
away. Now, if you were doing all
the accounting, you should get
paid for that. In here, you're
oftentimes doing different
things like the asset
management, or you're putting
together the acquisition or
disposition of specific assets.
So you need to be compensated
for those. So let's go through
the basic fees that I see in
most of my structures. And in
this case, we're going to really
probably be talking more about
real estate fees, just because
in a real estate syndication
context, because that's more
commonly seen as having the more
amount of fees. So let's talk
about those. So the first type
of fee is, of course, an asset
management fee. When we talk
about asset management, that is
the fee that you should be
earning for the work that you're
doing in order to keep the asset
itself managed, or the assets
managed. So it's keeping that
fun to go in. This is things
like investor relations, it's
things like the backend
accounting before you hand it
off to an accountant. It's the
keeping the day to day keeping
an eye on the market, making
sure that when's a good time to
start disposing of these assets.
Those are typically the thought
process behind asset management
fees. Now, the percentages of
that we that syndicators and
fund managers typically charged
for asset management fees ranges
from about one to 2%. But the
question really becomes one to
2% of what so that what most of
the time is the amount of money
of that have been raised from
the investors. So it's that
capital accounts, that is
typically used, some people
prefer to use gross income,
other people even use net
operating income, those
obviously would be lower amounts
of fees. And the reasoning is
because they don't want to be
charging excess fees, they may
be making their money elsewhere,
like in the splits, which we'll
talk about in a little bit.
Besides the asset management
fee, a lot of developers
developers of real estate will
charge a development supervision
fee. And this is different than
a developer's fee, like the
regular fee to actually be doing
the development itself. But it's
that relationship between the
syndication or the fund itself,
with the developer that's being
covered here. A lot of times
that supervision fee is around
10% 10% of hard and soft costs
as they're incurred. That's just
a general ballpark that I see
probably more often than not.
Another type of fee that we
oftentimes see is property
management fees. Now a lot of
people will put their property
management out to a third party.
And that's definitely a good
idea because your your specialty
is, in this case, in the fund or
in the property or in the asset
management itself for the
syndication. Now, if you own a
property management company,
you're obviously going to keep
that yourself and be earning
those fees. Also, it's worth
thinking about, maybe you want
to keep the property management
itself, if it's something like a
triple that property where
there's actually not that much
property management that goes
on, and you may be able to pass
that off to the lessor of the
property. And so I mean, the
lessees of the property itself.
So to property management, it's
still a fee, and so it still is
part of what I consider part of
the fees, whether you're keeping
it that we certainly put it in
there, or if you're not keeping
it will probably just make
reference that it's being paid
to a third party. Another type
of fee would be the acquisition
fee or disposition fee.
Acquisition and disposition fees
are typically around 1% One and
a half percent of the purchase
or sale price of the asset. This
is for all the work that puts
that goes into actually
acquiring or disposing of the
asset. So gathering due
diligence material, reviewing
all those things, that takes a
lot of time and it should be
compensated for that. Lastly, a
the nor No Fee category would be
real estate agent fees, real
estate agent fees I put here,
even though probably if you're
doing a real estate deal itself,
those are getting paid anyway.
But if you as a sponsor are
getting paid those fees, it
needs to be discussed. And this
is just the best place to put it
when we're talking about
management fees. The reason we
need to disclose it is not only
because because it's a fee
there, but it's also represents
a conflict of interest, it is
possible and a lot of times
we'll disclose that, it's that
it's reasonable to believe that
maybe the sales price could have
been higher, if it wasn't being
represented by somebody who also
had the split loyalty, or the
purchase price might have been
lower. It's not It's definitely
not the case all the time. But
we'd like to put it in there
just so that we've made it very
clear that there is a conflict
of interest. But we've now
disclosed it, there's a few
other kinds of fees that are
less common than the fees we
just talked about. That would
include like a finance fee. So
the fee associated with putting
a loan together and making sure
the financing is there, that fee
is generally somewhere between
half a percent to as high as a
point and a half for the amount
of for that work. And it's all
based on the amount of the load
that's being got not on any
other parts. Another kind of fee
that happens from time to time
as a marketing fee. A lot of
times you'll see this if a
broker dealer is involved,
because you'll have a marketing
fee as well, which is the cost
of putting all the material
together for the broker dealer
so that they can do their work
and finding investors. Lastly
would be like a startup fee. So
startup costs, so this is
normally a reimbursable expense
anyway, those costs, but the
startup fee itself is for the
work of putting together the
syndication itself. And that
that body of work, it's not very
common. And normally, if it's
there, it's somewhere between
one or 2% of the total amount
that's raised, but it's not that
common. Now, so fees in general
should be thought of as your
income, it's probably being
taxed as income for you. So as
you begin earning these fees,
it's probably paid out upon
receipt of completing the work.
So the IRS was going to say it's
income, and it's probably is
counted as such, different than
fees is splits. So the splits we
can think about as the profit
part. So you have you regular
income. But the other piece of
the puzzle is the profit that
you're making, from having done
all this work. So it's not the
income side, but it's that
profit piece, a lot of times,
and you should definitely speak
with your accountant about this
and make sure that it's kosher.
But a lot of times, what we'll
do is, is Pete is syndicators
will put those put those splits
in on the the capital gains side
of their returns that have a
lower tax rate. Now, they need
to basically have invested money
and have money at risk in order
to be doing that. But again,
talk with your accountant and
see if this is an avenue that's
available to you. Because you
can save a lot of money and
you'll make more money that will
be in your pocket at the end of
the day. There's three kinds of
basic splits that are out there
in the world. And so the first
one that's definitely the most
common would be a waterfall
split with or without a
preferred return. So the
preferred return is that
percentage that you're
guaranteed gets paid to the
investor before any other
distribution of profits can
split out. So they get their
money back and they get any sort
of profit they get whatever that
preferred return is as that
first in line, there may or may
not be a catch up for the
manager, but that's not really
relevant to this conversation.
Other videos talk about that
that I've put out. So that
waterfall that has the preferred
may or may not have a preferred
return, it may or may not have a
catch up. And then at that at
some point, it will have a split
like you oftentimes hear about
80/20 or 70/30. Those are the
splits. Typically it's about 70%
or 80% or 60%, or whatever that
percentage is goes to the
investor and the remainder goes
to the sponsor. That's not
always the case. It always
depends on how the whole
financial structures but setup
I've done deals where only 10%
of the profits go to the
investors where 90% goes to the
sponsors because they've given
the the investors so much reward
as part of a preferred return or
something like that. That they
Want to make it something
marketable, that would still,
you know, basically still be
investable, but still make a lot
of money for themselves as well.
The next kind would be straight
equity. So you've got a
property, you're buying it for 5
million, but the reality is that
you're actually buying it for
4,500,000. And you're charging
to your investors it as if it
was a 5 million property, you're
taking 10% off for your own
equity. So you're keeping 10% of
the deal. And they're getting
the other part, I call this
straight equity. The reason or
sponsors equity is another name,
I use it sometimes for the
reason why this is a great deal
for you is you're guaranteed
you're gonna get paid. So if the
property gets sells, even if it
sells for 3 million, you're
gonna get that 10% of that 3
million, you're gonna get that
$300,000 Payday even if it goes
under market. So it works out
very well for sponsors.
Individual investors may or may
not like it, they may object or
have questions to it. And if
your deal works for it, great.
If it doesn't, then you know,
you probably should choose some
other avenue. The third kind is
what I call a harvest per boat.
And this is actually pretty
rare, but I think it's important
to talk about because it is out
there in the world. A harvest
promote says, Okay, we're gonna
sell the property, or sell all
the assets at year five, or
whatever that time is, once
we've sold, we're going to
return all the money to
investors, once investors have
been getting paid back, at that
point, the sponsor is going to
take the first 10% of profits
for themselves. And then the
rest will be given out either as
a split or given out as straight
to the investors. So that way
the, the sponsor is as long as
it's profitable, is going to be
making good money on it. But it
put it puts the relief on the
side of the investor that, hey,
at least I know I'm gonna get my
money back before the sponsor
makes any money. So those are
the general types of splits now
splits again, think about those
as the profit center. So that's
you profiting from it, not the
regular pay that you receive for
day to day work. So I hope you
found this video helpful,
because what we're trying to do
here is we're trying to talk
about these two categories that
are going on splits and fees.
Now, many, many people come to
me every day and asked me about
this, or what sort of split
Should I have? Or what sort of
fees should I be charging? And
the answer is, well, let's look
at your numbers. Let's see what
you're doing. When I get hired,
most of the time I go through in
detail the financial picture of
it, I don't give up my opinion
as to where I think they're out
in the market. If I think that
they're charging a lot of money
in terms of fees against
investors, I'll let my clients
know that because I want their
product to be marketable at the
end of the day doesn't do
anybody any good if it doesn't,
if they can't get investors out
there. So but I also want my
investor, my sponsors and my
fund managers to make as much
money as possible. So many, many
times, I'll go through what
those numbers are. And we'll
talk about, well, maybe if we
tweak this, or maybe if we
change this, we'll get a better
return that will be more
marketable. Because really, at
the end of the day, your
investors care not only about
what the story is about it,
which I do believe is probably
the most important thing that
you're you have to sell them.
But the second most important
thing is that number of what
that return is because they need
to understand what it is if it's
if it's an 8% return or a 20%
return whatever it is, if it's
something that they're
interested in, they're going to
invest. So ultimately, we want
to end up with a good solid
return that they can rationally
believe in so that they can then
buy into your story and be a
part of your vision that you've
got as your syndication or fund
takes off. My name is Tilden
Moschetti. I am a syndication
attorney with the Moschetti
Syndication Law Group. If we can
help you please don't hesitate
to give us a call.