Tilden Moschetti: What is the
one secret tool that syndicators

and private equity fund managers
use to keep their investors

happy, and keep them to keep
reinvesting? It's got one word,

it starts with the letter C, and
we're going to talk about it

next.

That one word is communication.
Communications makes all the

difference. You want to keep
yourself safe as a syndicator.

As a private equity sponsor,
investors will go a long way

with you if as long as you're
doing one thing, and that's

talking to them, let them know
what's going on on a frequent

basis, so that there's no
questions, they like to know

what their money is doing. And
if they don't want to know they

don't have to read an email or
answer the phone. So let's go

through the eight tips of
communication or what we call

investor relations, that
oftentimes I give my clients and

you are free to use them as
well. Number one, fairly present

both positive and negative
aspects. Now, it may seem

tempting to only focus on the
successes of the syndication to

spin it up. But don't do that.
Make sure to have it be fair and

focus on the facts, make sure
you're presenting everything

balanced about successes and
challenges that you're facing.

For example, if you're doing a
real estate syndication, and you

know, a vacancy is coming up,
talk about it, it's very

important that investors at
least know that it's there, and

it helps them know that you're
always telling them the truth

and telling both sides. Number
two, update regularly and keep

communication channels open. I
think it's very important to

communicate every quarter. Some
people communicate every month,

but I believe that's a little
bit too much to be writing and

very good investor
communication. To them. I think

that's a little bit much every
quarter is very reasonable once

a year is permissible under the
rules. But it's not enough, your

investors will not know what's
going on and they'll start to

worry on you. But keep those
channels those channels open as

well. Even in most quarters
where you have mixed results,

maintain that open communication
with your investors, invite them

to call you invite them to have
this open dialogue. It might

make sense for once a year to do
a webinar where everybody can

come in and talk about things
that might make sense for you.

What it does is it it makes them
feel reassured that you're

effectively managing their money
so their money is in your

syndication in your fund. Number
three, be adaptable. The things

that you present to investors
should evolve over time to allow

it to reflect the actual health
of your syndication to help

investors track their own
progress. Number four, quality

communications is key. Make sure
your updates your communications

are planned and effective and
show that you're a professional.

If you're doing a webinar, be
well prepared. Practice that

presentation, ensure your team
is ready to answer any potential

follow up questions. Number
five, give understandable

metrics. This helps investors
understand the position that

they're in at any given stage of
time. Number six, diversify that

representation that shows up in
the communications. Highlight

somebody from your own
leadership team other than you

make sure that it's it's well
rounded, when you're planning

this marketing occasionally
include those other people

because it gives those investors
a broader perspective about

what's going on and gives them a
sense that there's a lot more

going on than just running a
property that there's all these

other players that you are
coordinating for their own

benefit. Number seven, be
proactive in responding. So when

you have bad news, it is very
important that you quickly

assess its impact and
communicate it to investors

proactively. And number eight,
when you do that provide clear

guidance. So successful
syndicators syndications.

Understand that transparency is
key to getting that that key

investor in and keeping
investors happy. If you always

offer to strive for guidance to
your investors about what

whatever's going on means that
it's very important. For

example, during COVID I had a
property that I was syndicating.

The first thing we did was send
out an email as soon as

lockdowns occurred. Yes, we
didn't know what was happening,

but we did talk about what the
ramifications ends would be to

investors, if rent started not
coming in, you know what the

what the law was quickly
evolving to be whether there was

moratorium on the rent that
we're receiving things like

that. It was very important for
investors to know that we didn't

know all the answers. But what
we didn't know we could draw

conclusions from. And what we
didn't know, we could say this

is what we think we would do in
these types of situations.

That's the kind of guidance and
the kind of, you know, Captain

at the tiller of the helm that
investors expect from you. My

name is Tilden Moschetti. I hope
these tips were helpful. Again,

the most important thing you can
do is communicate, communicate,

communicate with your investors.
Make them understand that you

know what you're doing and
you're there at their money is

in safe hands.