Securing Investors for Your Real Estate Syndication: Key Steps Explained
Tilden Moschetti: So you think
that you have investors? So you
think you might have some
potential investors who are
interested in investing in your
syndication, or investment fund?
What are the next steps?
So what are those next steps?
When you think somebody is
interested in investing in your
syndication or investment fund?
Well, first, it's probably to
get some sort of soft
commitment. So and by soft
commitment, this isn't anything
formal, it's basically, so you
can complete in your ledger,
that you're keeping track of
your, your potential investors,
hey, I think that this person is
going to come in for $100,000,
or whatever it is. So to do
that, we basically ask them, so
in this investment, what do you
think you would be likely to
invest in? Or does this sound
like something that you'd be
interested in investing in? And
if so, how much? Are you
thinking about? Are there any
questions that you have about
this investment product before
you come in? So that I can
answer them for you? One of my
questions off the bat is going
to be you know, is this
something that you're interested
in? And if so, you know, how
much money are you thinking
about doing it, it's gonna be
the minimum amount or more.
Those are like three examples of
getting a soft commitment that
can be done by email or things
like that. A lot of times, if
it's written down in an email,
it's a little bit easier to
convert to the next step to the
hard commitment stage. But a lot
of times, you'll just do it in
and just kind of an informal way
like this. When you've got those
soft commitments, the next thing
that you need to do is you want
to provide them the key
information. Now that not only
is not only as unnecessary, but
it builds that level of trust.
So the first thing that you
always make sure that you do,
and it's not provide them a
document yet, the first thing
that you do is make sure that
they know that they have access
to you for follow up questions.
That's what you're there for
you're a salesperson, you need
to make sure that any questions
that they have get answered in a
timely manner, they need to know
that. So that's the first thing
that you provide them. Now we go
on to the legal documents. So
first, certainly provide them
that private placement
memorandum. This is the document
that describes in detail, the
risks, the conflicts of
interest, the terms, what
they're basically getting for
their investment dollars.
Another document is the
operating agreement, the
operating agreement describes
the company or funds structure
itself, in terms of how it's
going to work in order to
fulfill what you're talking
about in your marketing
materials and in the private
placement memorandum. The third
document is the subscription
agreement. The subscription
agreement is what the investor
will sign that basically says,
in exchange for this money that
I'm about to give you, I am
going to get those members of
units. Here's what I promised,
I've read the PPM, et cetera,
the syndicators saying, Yes, I
understand that, here's what I
promise I'm going to live by the
operating agreement, it binds
the investor to the operating
agreement to the investment fund
itself. The last thing that I do
that I think is very helpful as
an investor questionnaire, this
can take care of a lot of
different things. Certainly, it
makes it easier at tax time by
putting all the information in
one place. But also, it also can
set that basis for making sure
that people coming in under a
rule 506 B are knowledgeable
about investing. So that it's
not a it's not unusual for them
to invest in something like your
investment fund. After your
investors have the all the
documents that they need. It's
now time that you do that you
and address any questions that
they have. Now, they may have a
bunch of questions. So it's also
a very important that you've
read through the operating
agreement and the PPM and the
subscription agreement, so that
you can answer any questions
that are there things that are
likely to come up as discussing
about the risks of the
investment, talking about what
the terms are, what kind of
return are they likely to get,
and why they think that your
investment is worth going into,
they may have questions about
your management team, how it's
actually going to function so
that they can build that level
of trust even higher so that
they're willing to give you that
$100,000 that they already gave
you a soft commitment for they
may be interested in the exit
strategy, what sort of timing
are you thinking about going the
you know, timing is defined in
the private placement memorandum
most of the time, but they want
some assurance on what that
timing is. It can it can be
deviated from but they need to
know what to expect. And also
fees and expenses is the normal
thing as well. They need to know
you know, what sort of fees are
you charging off the top if
you're charging 20% asset
management fee? Holy moly,
that's a big number. Normally,
it's something and closer to do.
So they need to know what that
is and why why you've allocated
expenses and fees that way. And
they may have questions on it
beyond what's in the PPM. After
you've given the investor the
documents after they've asked
all the questions that they need
to, now it's time to finalize
the investment. A lot of times
we call this the closing of the
subscription. So sometimes
you'll see that in the
subscription agreement itself,
we're referring to closing note
for this on the side, that's not
the closing of the real estate
property, we're talking about
closing of the contract of the
subscription agreement. So what
are those steps look like? Well,
the first is signing the
subscription agreement, the
investor signs it saying and
exchange for this amount of
dollars, I'm getting this much
units or this much interest in
the company or the fund or the
syndication. So they sign that
agreement, then I have them
complete the questionnaire that
gives them not only get not only
gives you the information you
need on the taxes, but it also
gives you that additional
information to make sure they
know what they're getting
themselves into, and that they
have the level of sophistication
to get into it in the first
place. And then third, they wire
their funds or send by Ach,
there's different mechanisms for
it. There are pros and cons to
both and if you like once, once
you're a client of mine, we can
go over what the different
choices are. Last step is
confirm the last step after your
investor has wired you the
money. What do you do then? Do
you just deposit it or what what
happens? Well, that money
typically gets deposited into
your LLC, your investment LLC
bank account, typically we don't
use escrow accounts, typically,
it's going into that bank
account. So you as the
syndicator, the investment fund
manager, the sponsor, you are
going to look in that account
and verify it's there. So you
want to make sure it's there,
you want to make sure that
there's no nothing funny about
it. And that the money is is
basically safe, because you
don't want to get yourself
caught into a situation where
something bad can happen.
Second, and wait till those
funds have cleared. By the way,
there is bad things that can
happen with fake checks and
things like that. So just make
sure that the money has cleared
and is truly in the bank account
first. So you're going to
confirm that those funds are
there, you're going to confirm
you're going to counter sign the
subscription agreement and send
it back to the investor. You can
also issue what we think of it's
like stock certificates or
membership certificates and
things like that. It's not very
common, but I have had clients
do it. There's reasons why it's
not very common, mostly because
their specific language that
needs to appear on them, if
you're going to do it, and it
kind of takes away though, the
fun of it, because we have to
say it's not for resale and
things like that on the
investment certificate if you
decide to issue them. Very, very
rarely does do people do that
probably maybe 2% of my clients
actually issue something like
that. So that is what happens.
Those are the steps in order to
get the money from or go from an
investor is interested into,
they've already invested in now
all is good. From very just make
sure you've got that
communication. You execute your
plan the way it is. If there are
problems that come up, you deal
with those problems and still
stay in constant communication
with your investors. So
ultimately, they are confident
in you and they will trust you
in your very next deal. My name
is Tilden Moschetti. I'm a
syndication attorney for the
Moschetti syndication Law Group.
If we can help you with your
Regulation D rule 506 B or 506 C
offering, be happy to help give
us a call set up a time to meet
with us and we can go from
there.