SEC and State Compliance Part 6: Finders in Reg D Capital Raising
This is part six of a seven part
series on compliance with the
SEC and state law rules. Now it
sounds kind of boring maybe. But
this is really what you hire a
syndication attorney for is for
that's that knowledge that you
are in compliance. So that way
you don't fall victim, you're
not going to be somebody who has
the SEC come after them or a
state regular. Think about it,
nothing else could be more scary
than getting a letter from the
SEC saying we've been at you're
under investigation. The whole
point of this is to identify and
go through those main topics,
those five big things that I see
happening right now, too, that
the SEC and the states are
investigating, and they
investigate more and more, these
are my prediction of the five
big things that are going to
really be ratcheted up over the
next few years from even from
where they are today. Now, the
topic of this video is the big
big one that I see as probably
the most important, the one
that's going to be the most
heavily regulated. And that
again, is finders paying people
in order to help you with raise
money for your business, for
your fund for your business. So
this video, we're going to go
through in detail what those
factors are that the SEC uses.
The use of finders when it comes
to raising capital for
syndication of fund business.
This is the big topic that I
think the the SEC and state
regulators are going to be
coming at even more, why do I
think that they're going to come
be coming at it even more,
because I see it actually abused
more and more over time. So I've
been practicing in this field
for quite a while I've done a
number of syndications for
myself, and I know exactly the
temptation that's there, I've
been tempted myself by it. And I
know that you probably are as
well, it'd be swell to just hire
a broker dealer and give the
capital raising over to them.
But there are a lot of times
very expensive. And while they
deserve what they get, and they
certainly the good ones earn
every penny that they're worth,
it's hard to meet the criteria
that it's worth their time in
order to do it, they need to be
raising Oh, a lot of money over
a lot of deal after deal after
deal. And if it's not there for
them, there are other
opportunities that just are more
appealing to them. Totally
understandable. It's a market
driven thing. So we need to
generally rely on raising money
for my for ourselves. And we've
seen in videos how to do just
that. So I have other videos
here that you can see that talk
about raising money without,
without a broker dealer. Talk
about different online and
offline methods, working with
friends and family, things like
that. But let's talk
specifically about that
temptation of the Finder. So
what is a finder? A finder is
somebody who is not licensed. So
they are not a series seven or a
series 22 They don't carry a
securities license that allows
them to sell, who would be
somebody who would be helping
you raise money. Now, is every
single finder in the world an
illegal activity? No, they're
not. But it's very easy to slip
on the SEC is getting ready to
regulate your side. So the
things that we look at, there's
actually 16 different criterias
that are used. But let's use the
first case of where finder was
said, Oh, okay, that's all
right, as sort of like a scale
so you have an idea of where it
started. And then it's easy to
see how it's devolved since
then. So the first time it
happened, it started was comes
from a no action letter from the
SEC in 1991. So a no action
letter is where a very smart
syndicator writes or a fund or
business writes to the SEC, and
they say sec, now if I did this,
are you gonna have a problem
with it? And the SEC looks at it
and they give the general policy
of the of the SEC. So around
1991 the Ottawa Senators hockey
team hired Paul Anka famous for
being in the Rat Pack. He was a
I believe a singer and was very
famous, had a very big Rolodex
of people that he knew. So the
Ottawa Senators were raising
money and they they wanted to,
they engaged Paul Anka. And Paul
said this, he said, Look, I will
give you my rolodex. And I will
go through name by name and
identify those people who I
think would be likely to invest
with you. Their credit would
probably be accredited
investors, they're probably good
prospects for you. And you give
me some percentage of, of who
invest. So the Ottawa Senators
being intelligent, what they, as
they were, and Paul Anka, they
wrote to the SEC, and they said,
Now, sec, if we did this, is
this something that that's going
to run afoul of the rules and
regulations? And the SEC said,
No, the reason that we're not
going to regulate you on this
is, even though we're paying you
a percentage, which we'll get to
in a minute, but even though
we're paying you a percentage,
that the Ottawa Senators are
going to be paying you a Senate.
Basically, what translates to a
performance bonus is that Paul
Akers just providing a Rolodex,
he's not contacting them, he's
not doing anything other than
saying, here is a list of people
I think you should contact. And
that is okay. At least it was at
the time, there has been other
no action letters that have come
out since or other
communications from the SEC that
said, you know, we probably
wouldn't allow this today. But
at that time they did. So if you
this is your entire scheme,
you're probably still need to
get a no action letter just to
make sure that you're still
following on a good side of it.
Now, why is that? So let's go
over the big number one rule. So
there's 16 rules, but we're
going to start off with the
number one rule, yet don't pay
anyone performance based unless
they're a broker dealer. If you
think about what a broker dealer
is, they get paid on
performance, they get paid a
brokerage fee, or a commission
based on the amount of units
that they sell, which is based
on the purchase price, right? So
they may get 56789 10% of the
amount that they sell to a
syndication of fund or a
business, they may we're gonna
get that in terms of fees, those
are fees are paid back to them,
and they get to keep them. That
is part and parcel that is like
the big test of how a brokerage
fee, a brokerage gets paid.
Right. And we're talking broker
dealers, we're talking about the
people who are licensed with the
series seven or series 22, with
the sale of these alternative
investments. That is the big
number one. So performance fee,
is there a performance fee being
paid? Number two, is are they
assisting in any way with the
transaction? Are they helping
facilitate it in some way, Paul
Anka just gave a list. So that
was barely assisting. But he
didn't call them. He didn't say,
Well, let me help set up a
meeting or anything, he just
gave them a list. So it fell way
below that assisting in the
transaction, our broker dealer,
they're doing a huge amount of
the assisting in the
transaction, right, they're
playing a very large role in
making it all come together in
part minutes so that they get
their feet. So they're not only
talking about it and facility,
they're they're actively
facilitating that transfer of
money from the investor to the
whatever they're raising capital
for. Number three is
participating in the discussions
between the company and the
potential investors. If the if
the meeting between Paul Anka
was like well, investor, let's
get them on the phone right now.
And and have them tell you what
their what it was going on. And
they they put them on the phone
and everybody's staying there on
a conference call? That would be
like participating in the whole
discussion, or if they're part
of the email chain going back
and forth. That's part of the
discussion. So that's number
three. Number four is engaging
in a pre screening of potential
investors. Now, Paul, Anka
didn't really pre screen he just
went through his Rolodex list
and said, these are the people I
think that are there. He didn't
do anything with those investors
to pre screen them. He didn't
call them and say, Is this
something that you would be
likely to invest into? Or Are
you an accredited investor? Pre
selling the engaging in that pre
selling activity, contacting
investors and say if this were
to come in the market, is it
something that you'd be invested
interested in? Number six is
conducting or assisting without
that sale. All right, so
actually conducting that sale
itself, either in some manner or
they assisting in doing that,
that's certainly a broker dealer
activity. Number seven is
providing advice related to the
value of the securities. Right,
Paul Anka didn't pick up the
phone and say, Well, you know,
this would make your investment,
you know, X number of dollars,
which would represent 10% of, of
the Ottawa Senators hockey team,
or, you know, which is a good
value for the, for where it is
in the market, or it wasn't, you
know, if it was a real estate
transaction, it wasn't? Well, I
think that those that a building
like that would be worth X
number of dollars, so I can see
how they can hit their target
that's providing that assistance
on what the value of that would
be. Number eight is locating
issuers of securities on behalf
of investors. This is a
dangerous ground. This goes all
the way back to our discussion
of putting together funds, Vons
start look, if you're if you're
locating the issuers of
securities, like representing a
fund to funds, which is fine,
taking those investors and
looking for opportunities, in
order for them to invest into it
start starting to smell like as
a being a broker dealer. That's
why this is a critical one for
you.
Number nine, is handling
customer funds and securities.
So if the if the syndicate as
the Finder is giving the money,
and then giving that money over
to the fund itself, that's a
problem. Now, where I see this
as a problem a lot of times is
this question. So Tilden, I've
got a bunch of people who run
LLCs that are collecting money,
and they want to get paid some
sort of fee. This is why this
doesn't work. So is this
particular field part right
here, they're handling the
funds, so the funds are coming
into them. They're not only as
the is that person who wants to
get paid a fee getting paid a
performance fee, but they're
also handling the funds directly
as the runner of this LLC,
they're kind of putting together
a fake fund of funds with really
is to invest in the single fund.
That is something that is a
broker dealer activity, it is
not an activity for a finder,
that would be outside of
regulation. Number 10 is
soliciting securities
transactions. So this is the the
situation where that finder is
putting ads up on their own. So
not only are you doing it, but
also your finder is out there
putting up ads as well. They're
not the sponsor, they cannot do
this. Now I've seen this happen
with with not clients I've
represented but on the internet,
you'll find people who are
advertising. And that in itself
is okay, maybe if it's somebody
just putting together a sales
funnel or something like that,
it's probably okay. It's as soon
as they start charging that
performance fee. Ah, we're way
inside the realm of broker
dealer. Number 11 is
disseminating quotes for
securities or other pricing
information. So this is, well
the units cost $1,000 A unit and
they're raising up to this
amount. But maybe you can get a
new minimum amount or whatever
that communication is the
communication of sales price. So
if you think about real estate
brokerage, for example, this is
another example. This is just an
example. That isn't the same
thing, but it's very related.
You can't have somebody an
unlicensed person, go into a
house show a house and say the
price they're asking is $1
million for this house, that
immediately become something
that is requires a license in
order to do it. Same thing here.
You need a license in order to
provide that sort of sales
information. Number 12 actively
rather than passively finding
investors now Paul Anka
completely passively, right?
These were just people that he
knew that were in his Rolodex,
he was not actively going out
and finding investors. Now I
have people who will active hire
people who will actively go out
and find investors. The only way
you can do this is to play a
very pay a flat fee, or pay
something that is so removed
from performance that just
doesn't look like a broker
dealer activity at all. It's,
hey, this person was interested
in that kind of investment is
very different than that. Hey,
this person is very interested
in your investment and wants to
buy seven units. Number 13,
sending a private placement
memo, subscription agreement,
any kind of due diligence,
anything like that is engaging
in the assisting of the the
sponsor in order to raise the
money, so the issuer. So they're
raising, they're putting
together info into the hands of
the investor through themselves
rather than having the sponsor
do it. No, number 14 is
assisting on portfolio
allocations in order to
accommodate investment. So this
would be the well I think we
need to use, I know that you che
you, your portfolio is, you
know, 6040 60% stocks, 40%
bonds, but in today's market,
you really should be 4040 20. So
sell off these stocks, and put
these 20 in alternative
investments like this one, that
would be the engaging in
something, certainly something a
broker dealer could do should
do. But they're they would be
getting rightfully compensated
here they cannot. Number 15,
providing an analysis. So this
would be go taking, getting the
documents or getting whatever it
is, and providing what their
opinion is on whether or not
they that an investment should
should be invested into. Now,
can you do? Can you have
somebody who does that for them?
Sure. Should they be related to
you? Definitely not? Should you
pay them? Absolutely not. So if
they go to their uncle, who's an
accountant, not licensed with
the SEC, and says, Hey, can you
look at this document for me?
And they look it over? And they
say, Yeah, looks good. I've done
the underwriting alongside with
you, that's totally okay. You're
not paying them any money. So
it's okay, it's outside of being
a broker activity. And then
number 16, providing potential
investors with confidential
information, identifying other
information, other investors,
and their and their capital
commitments. So this is a this
certainly happens at a much
bigger scale doesn't really
happen much at the smaller
scale. Mostly, it'd be something
like, Hey, these a family
office, these other family
offices, I found out have
invested this amount of money.
So you should invest that amount
of money, too. So those are the
16 big things when it comes to,
to find finders that will get
you into trouble, any of that
kind of activity. I mean,
really, the main question that
you should ask yourself is how
are they getting paid? Because
if you answer that question that
they're getting paid based on
their performance, or based on
how much it gets full, it's
probably not allowed. Now, who
can get that paid? Well,
certainly the people who are
putting the sponsorship
together, the sponsors
themselves, the officers of that
sponsorship company, really are
kind of getting paid based on
that performance. And that is,
okay, they are allowed to do
that. But outside of that it's
not. Now the gray area that
oftentimes occurs is bringing
people in to the officers of the
sponsor, in order to get them
in. Now, you got to do a gut
check on yourself, the more they
look like they're a proper part
of your organization, the safer
you're gonna be from negative
regulation. So regulation that
is looking at you in a dis
favorable light. If they're
really just brought in just to
raise money, it's not going to
fly and it will be sniffed out
very, very quickly. My name is
Tilden Moschetti. I am a
syndication attorney with the
Moschetti syndication Law Group.
Now if we can help you navigate
these areas, be in compliance
with the SEC, that is what we're
here for. We're helping to make
you successful as a syndicator,
fund manager business, trying to
raise capital, whatever that is,
and be in compliance with the
SEC in the states so that you
can do what you do best, which
is putting together the
syndication, putting together
the fun doing your business in
order to make investors money.
That's the end goal. Regulators
want you to be able to do that.
They want you to be able to
raise that money so that you can
do it. They just need to make
sure you're doing it properly
and within the rules. That's
their job. So again Tilden
Moschetti Moschetti syndication
Law Group if you need help with
your Regulation D rule 506 B or
506 C offering don't hesitate to
give us a call.