Real Estate Syndication for Dummies
Real Estate syndication for
dummies. First, let's get rid of
a misnomer. You're not a dummy
for watching this. Everybody
starts out as a new person doing
real estate syndication, I did
myself about 10 years ago, you
were starting out, it's all
good. We will get you up to
speed. This video is designed to
get you everything you need to
know to feel confident about
starting to put together your
own real estate syndication.
We're gonna go through all the
major pieces that go into it,
just to give you a framework for
thinking about how to do it.
It's a big endeavor, it's a big
goal, you should be applauded
for it. It's something that is
extremely rewarding, not only
for you, but also for your
investors and for your family.
So I know that it's given a real
estate syndication has given me
enormous benefits, a lot of them
financial, but it's also given
me a lot of friends. It's given
me a lot of strength and belief
in myself. And ultimately, I've
built my entire law practice
around doing real estate
syndication as well and helping
other people on the journey. So
without further ado, let's get
right to real estate syndication
for Well, not really dummies,
but for you.
So first off, let's understand
the syndication basics. We need
to understand what exactly we're
talking about when we talk about
syndication. Essentially, a
syndication is defined as a
group of people coming together
for a common purpose. Now, I
oftentimes use the word
syndication and fun, completely
interchangeably. Why? Well, a
syndication is a group of people
coming together for a common
purpose. A Fund is a group is a
pool of money being used for a
common purpose. So to me,
they're very, very similar, if
not completely identical. So
understand that when we're
talking about real estate, we're
talking about syndication, and
we're talking about funds, I may
use the term fund and
syndication simultaneously. But
what I'm actually talking about
is getting a project done, where
you take investor money, you
manage that money into a
specific asset or into a pool of
assets, in order to achieve a
common goal, which is to make
more money. So whether that
money is by appreciation, or
whether it's straight cash flow,
whatever it is, that's a
syndication or a fund. So there
are two kinds of roles as it
comes into syndications is the
role of a sponsor and the role
of the investor. Now, as a
sponsor, that's you. So the
sponsor is somebody who's
putting the deal together, who's
identifying it, they're finding
the investors, they identify the
assets, they're doing all the
things necessary to get it
started, they have a very active
role. And in putting it
together, and they do that. So
the We also sometimes referred
to them as the GP, or the
general partner. Now
specifically, GP LP refers to a
specific kind of entity
formation, which is a limited
partnership. And you're probably
going to choose a limited
liability company. And we have
other videos on how what the
entity structure looks like. But
for this purpose, we sometimes
call them GPS, the sponsor, the
manager, really, we're talking
about you, the one who's running
the show. Your investors,
oftentimes we call them the LP,
they're the investors, right, so
your investors come in, they
pool their money, and they give
it to you in order to invest in
the specific assets. And here,
we're talking about real estate.
So investment, real estate,
whether that's multifamily
office, retail, a hotel,
whatever it is, it's generating
cash, primarily through leases
that underlie it, right. So
that's what we do. Now, in terms
of the actual structure, the
structure of these deals looks
something like this. We have an
entity here this is called the
sponsorship entity. And we have
over here an entity we call the
investment entity. So you have
the sponsorship entity here now
that here is you You are part of
that. So you're part of the
sponsorship entity, the
sponsorship entity manages the
investment entity, your
investors.
They invest here
into the investment entity, so
they invest in there. And that's
it. And if you're doing a fund,
and it has other entities, those
come here, and they're managed,
ultimately by you as the
sponsorship entity. So that is
the basic legal structure of how
all these work. So you are here,
the manager, your investors are
here, all happy to invest, and
ultimately, of the asset. So
whether this is one asset down
here, or here or here, or
multiple assets, doesn't really
matter. So this is the basic
structure. So either these are
individual LLC is down here, or
it's just the property itself.
That is how these things are
structured. In terms of the
legal framework, now, under the
rules, since whenever you have
investors who are taking a
passive role, it automatically
becomes a security as long as
the goal of that thing that
you're putting together is to
make money. So almost always,
this is a security, right? It
doesn't matter whether you have
one person investing, or 100
people investing or 1000 people,
it doesn't matter whether you're
raising $1, a million dollars,
or a billion dollars, no matter
what those are still a security.
Now, under the Securities and
Exchange Act, every security
must either be registered with
the SEC, or fall under an
exemption registration you can
think of as going public. It's a
very formal process. It's
extraordinarily expensive, with
a whole slew of lawyers and
accountants, and underwriters
all talking with the SEC. And
there's a huge amount of back
and forth goings on in order to
make sure the investment works.
That's not what we're doing what
we're doing. Here we go under an
exemption. Now, there are three
basic exemptions and the
hierarchy. And that hierarchy
looks like this. You have Reg D,
you have reg A, and you've have
reg CF. Okay, those are the
three exemptions. I work
exclusively in Regulation D
Regulation D offers, and I'll
tell you why. under Regulation
D, there are two different rules
that are primarily used. Rule
506 B, and rule 506. C, these
are the two rules that are
primarily there. Now under
Regulation D, rule 506 B, you're
gonna have an unlimited number
of accredited investors, and
then up to 35 non accredited
investors in any 90 day period,
you can raise an unlimited
amount of money. So you could
raise a billion dollars, you can
raise $10 billion, you can raise
$1 trillion. And if you can
raise $1 trillion. My god, I've
got a job for you. But you can
raise an unlimited amount of
money is the bottom line. The
only problem and the only reason
why you may not do Regulation D
rule 506. B is you cannot do a
general solicitation. A general
solicitation is where you put
something out to the general
public, you advertise it, you
market it, you put a billboard
on Main Street can't do that.
You need to make sure that and
how do we know whether or not
you've advertised? Well, we
actually know because do you
have a relationship with all of
your investors? So if you've
known all of your investors
before you put the offering
together, you must be legit
because you couldn't have gotten
those investors unless you add
that relationship. Once you
start advertising, that's when
suddenly you don't know them
anymore. The only option for
advertising is Regulation D rule
506 C under Rule 560 an
unlimited number of accredited
investors and unlimited amount
of funds you can raise. But you
have to make sure that every
single one of your accredited
investors Is in fact accredited
using a third party verification
system. So you need to make sure
they're all accredited. But then
you can advertise, you can put
something on Facebook, on Google
on YouTube, you can put up a
billboard on Main Street, that's
how you can you can get new
investors doesn't matter if you
know them don't know them. But
you still got to make sure that
every single one of them is
accredited. So there are two
other exemptions of with under
the SEC rules that are fairly
common, certainly not to the
extent of Regulation D over 96%
of all private money that's
raised under the exemptions is
through Regulation D for good
reason. The second one is
regulation, a Regulation A is
actually a terrific exemption,
it lets you raise differing
amounts of money based on the
rules that you do. The challenge
with Regulation A is it's
basically reviewed by the SEC,
which greatly slows down the
process of who can come in or
not. So the typical turnaround
time of getting a Regulation A
deal approved, is somewhere from
six months at the absolute
fastest to typically more like
nine months. The cost in
attorney fees alone is generally
around $70,000. Plus you have
necessary absolutely mandatory
accounting fees that have to
take place because you need some
third party, professional
accounting and auditing services
done by an accountant. To do it,
Regulation A oftentimes will
cost between 100 and $150,000.
And take nine months, which oh
my gosh, that's a long time and
a lot of money. So not a lot of
people use Regulation A for a
lot of these kinds of offers.
There are certainly offers that
definitely belong under
regulation and are very good.
Why? Because you can advertise
to non accredited investors, you
don't have to do a verification
of your accredited investors.
Huge benefit, right that you can
now advertise to the entire
world and still fall under an
exemption. It's like going
public, but without really going
public. So it's a lot cheaper.
So it's a really good option.
But it's just not a really good
option for a lot of people, and
certainly not a good option at
all for a new person who's
starting out in real estate
syndication or real estate
funds. The third option is
regulation CF. Now under
Regulation CF, you can raise up
to 5 million, you can advertise,
you can bring in non accredited
investors. But the real
challenge with REG CF is every
part of that transaction needs
to go through what's called a
registered portal. Now that
registered portal is not yours.
The Registered portal is a
separate company that's
advertised through a third
party. Right. So I mean, that's
been put together and approved
by FINRA. So because it's been
approved by FINRA, it has
basically a license in order to
be able to do these things. And
there's a bunch of requirements
that they need to do as well to
make sure that somebody is
there. Now the fees that a reg
CF portal, oftentimes charges
can be about 10%. A 10% is a
huge amount of money, basically
that your investors are going to
be losing that potential return.
So I mean, if they were going to
be making 20% IRR on the deal,
now suddenly, because of a reg
CF, it's now at like 10%. So
it's a huge knock on, on the
possibility to in order to do
that. So bring CF really not a
very good option in order to, to
generate to maximize
your, your offering. Almost
always you're going to choose
Regulation D, it's the big
gorilla. It's the most powerful
one. And it's actually very,
very workable to work with. So
that's the very basics of
syndication. So that's how it
all works and how it kind of
fits together. From a very high
level. Obviously, we can go into
a lot more details. And you'll
see a lot more videos on my
channel that break down into
these in in quite a bit more
detail. Now let's talk about
investor relationships and
finding investors at all. When
it comes to finding investors,
there's really kind of two ways.
And one thing that you've got to
understand first is whether
you're going to be under that
Regulation D rule 506 B or rule
506 C. If you're under 506 B,
you really have one choice as
your basic mechanism in order to
find investors and that's Going
to your own internal network,
finding out who you who in your
network all those people that
you know, everybody that you
know, are they interested in
investing? Now you certainly do
this under Reg D rule 506. C as
well, because there's more
investors, you know, wouldn't
you want your friends and family
to be able to invest challenges
that they all have to be
accredited investors at that
point, if they're in that fight
will succeed. So the basics
place that we start, when it
comes to finding investors is
our own internal network, all
the people that you know, if you
think about the spheres of
influence. So if you think about
sphere of influence, these are
people you know.
This is the people who you know,
really well, these are your best
friends, your your closing your
family members, your closest
acquaintances. And those people,
you just pick up the phone and
give them a call. Outside of
that, are your business
contacts. These are people that
you have have a relationship
with in a business setting that
you know that you can call up
and say, hey, look, you know, we
did that business, we did that
deal. A while ago, I wanted to
let you know that we're doing a
real estate syndication, and I
would love to talk to you about
it. And then you'd go through it
and discuss it with them.
Alright, so that's your business
context. That them maybe you
pick up the phone and call them.
Certainly, if you know them
pretty well. If you don't know
them, if you haven't had a lot
of dealings with them recently,
maybe just start with an email
that just says, Hey, we've lost
touch, I'd like to get back in
touch with you and talk to you
about a few things. Outside of
that business contacts, may be
those acquaintances. Now the
Queen's is starting to get into
the area that you don't really
know them. So this is an area
where you may want to build up
that relationship as shored up
before you specifically start
talking about your syndication
if you're doing a Reg D rule 506
B offering. So with those
acquaintances, you'll basically
kind of hey, I want to it's been
a while since we've talked one
to talk to you, you know, really
just about let's talk about real
estate investing and things like
that. What ultimately you want
to do is figure out two
different tests that come to
whether you have a relationship
with them. So these are these
are the tests that the court
uses in order to determine that
the whether it's substantial
enough in order to do a Reg D
rule 506 B. So tests. The first
one is do you understand them?
Do you have enough of a
relationship with them that you
have a pretty good idea of to
whether they when they decide to
make an investment decision,
that they're making a good
decision for themselves? That
they're making a decision about
something that ultimately that
investment is suitable for them?
Do you have that kind of
relationship and understand them
well enough to be able to help
them with that? The second test
is do they trust you? Now, this
is from their point of view, do
they have enough of a sense of
who you are that they have
enough trust? That essentially,
if they had a question, they
could pick up the phone and give
you a call? And have you know,
go through a you know, I had a
question about this, your
marketing material or your
private placement memorandum has
said this? I don't understand
what is this? You know, do they
have enough of a relationship
where they feel comfortable and
feel comfortable in order to do
that? If the answer is yes to
both of those got enough of a
relationship? The answer is no
to both of those or no to one of
those, you probably don't have
enough to be at that
relationship to do take them in
under a 506 b. Now you can bring
them in, you can bring them up
this scale in order to bring
them closer to you in order to
do the 506 B. And ultimately,
those are the kinds of questions
the kind of relationship you
want to be building,
understanding what they need an
investment, understand what
their needs are, and then
building that trust so that they
feel comfortable with asking you
those kinds of questions. Now
once we start leaving a quick
sentences obviously, we're in
the world of advertising. And so
doing the 506 B myths we call
people you don't know.
And so people you don't know can
come in certainly under Rule 506
C, it happens mostly through
advertising, where basically you
have a not a good drive. Or
basically you have a sales
funnel, people come in via ads.
And maybe you give them a
presentation. Then there's
interest. And then there's a
dialog. And then there's the
materials. So they go through
this process where they're
getting to know your investment
to be able to determine that
it's suitable when they can see
the ad. It's not suitable for
them yet. They don't know yet.
They you give them a
presentation that's generic,
you're talking to the world in a
presentation manner, probably.
But it's still not personalized
to them, you're not answering
their individual questions, they
raise their hand and say, Yes,
I'm interested in them. But then
then you start a dialogue. So
they set a meeting, you have
that conversation. And then
ultimately, you provide them the
private placement memorandum,
the operating agreement, the
subscription agreement and
investor questionnaire, so that
they can begin to understand
your investment very detailed,
make a good choice for
themselves, whether your
investment is right for them,
whether or not it is suitable.
So once you go down that track,
now suddenly, we need to
identify well, at these
different stages at the
different stages here. What do
we need to be telling them? What
does that communication need to
be looking like? Right, what is
the effective presentation that
can move investors in order to
do it will typically invest most
sponsors and you will start with
a pitch deck. So you'll start
with basically an overview of
what the property is, what the
fund looks like, how it
basically works. And these don't
need to be specific like into
incredible detail, it needs to
give them enough of an idea to
be able to express their
interest, in order to be able to
give them the materials of the
private placement memorandum,
which has all of the details by
dead. Now they should be
completely congruent. So they
need to be the they should match
up. If you're promising, you
know, a 20% IRR in one you
should be discussing 20% IRR
target in your private placement
memorandum. So they need to be
congruent like that, but they
don't need to be so specific.
The most important thing about
your effective presentation of
those investment opportunities
is making sure you're conveying
to them what your founder
investment theory is. So founder
investment theory is the phrase
that I use that I've come up
with in order to describe what
it is that you're talking to
your investors about. So founder
investment theory, step one is
identify what the overall
strategy is, when we're talking
about real estate, we're talking
about different strategies such
as value add a stabilized
depreciation, play a development
play, something like that re
tenanting Those that's your
general strategy that you're
taking. Underneath that is your
philosophy and your criteria,
also known as your tactics, and
their you may be targeting a
specific asset type, or maybe
you're targeting a specific kind
of geographical region. What is
it that that makes that special?
Now this in of itself is not
enough to convince an investor
right? So you can't say well,
we're going to buy value add
multifamily buildings and and
get and think that you're going
to get investors because you're
probably not you haven't done
all the work yet. But once the
you say do that, now, you need
to come up with your risk
profile, where do you sit in
terms of risk profile, because
your investors have different
risk tolerances, right. So risk
tolerance is they like very,
very low risk or they like very,
very high risk, high risk, high
return, Low risk, low return,
and you can't really cross the
line between doing a low risk,
high return thing big great if
there was such an investment,
but generally, the belief is
that from people that there's
not, so if I take a high return
deal to a very, very low risk
person, they're not going to
invest, because they're going to
smell something off, they're
gonna know that there's, they're
gonna think there's some sort of
scam going on, because you don't
get those kinds of returns from
a low risk deal. Likewise, you
can't take a low risk deal to a
low return deal to a high risk
person, they're not going to
take a very risky project and
get a low return, that's just
not their bellowing, they want
those huge grand slams in order
to do it. So you need to
understand where that risk
profile is. And then ultimately,
number four is you got to have a
good story. People make
decisions about what to invest
in based on emotions, and then
they apply to those emotions,
rationality, that is how
investment decisions are made.
Without that story, and I'm not
talking about a fictionalized
story, I'm talking about
something that people can
emotionally get their arms
around and feel good about and
want to be a part of. That's how
you do it. Once you've got your
fit, once you've got those four
parts understood, and you can
convey it into a story that
makes sense for investors and
can move them emotionally,
you've got a very compelling
investment opportunity that you
can now present in an
appropriate way. So you've been
looking, you've been finding
investors, you're presenting all
those things to them. And now is
the big part where you need to
actually be acquiring, you need
to commit to the doing this
property or this fund of
properties, you need to commit
to your investors and say we're
doing this I'm going to be
calling you for to make sure
that you have all those
materials. So you can make an
investment decision.
Now, two different things happen
at the same time, you have the
purchase of your real estate
that's going on on one track,
right, so the you're going to be
doing your due diligence, your
risk assessment, making sure
it's the kind of property that
really is something that you
want to be putting your name to
as an investment. You want to be
able to tell your friends, think
about it, if you're if your
grandma was going to be
investing in this property is
something that you can sign your
name to and say, yep, I promise
you this is as good as it's
gonna get. This is a great
property, we really believe it's
going to do amazing things. And
I hope you come along with it.
Or is it the kind of thing where
it just smells bad and you're
trying to shovel it? If it does,
don't do it? It's not worth it.
There are other deals out there
that are grand slams, that are
amazing deals that you want to
be a part of? Do those don't do
the smelly ones? So you've got
those going on one track? So
you're also looking at, well,
what's the best way that we can
structure this from a purchasing
standpoint? If you're going to a
bank? How are you going to
finance it, they're probably
going to want to know about your
investors, you tell them? No, we
because we don't have a single
investor who has over 20% of
interest other than meets,
they're not going to be
disclosed. They're just limited
partners. And the bank's, most
of the time will go along with
it. Certainly, if you get your
syndication attorney on the
phone, like I do every week,
with banks, give me a call. And
we can get that all straightened
out for you so that you can do
the financing that you need to
do and still not have to
disclose your investor. So
you're doing that deal on the
one track. The second track
that's going on at the same time
is the regulatory compliance,
the security stuff, this is
where I come into play. So as a
securities attorney, what I do
is I make sure that you're in
compliance. Now we make sure
your entities are formed, right,
with that structure that we
talked about. We draft what's
called the private placement
memorandum, the private
placement memorandum, we go
through in detail, all those
things that are necessary for
your investors to make a good
decision about whether or not
they should invest, what the
basic terms are, like what
distributions are supposed to
look like, whether there's going
to be any ability to do capital
calls, whether or not whether or
not they have voting rights, all
those things are necessary for
them to know. But it's also
important that they understand
the risks of the investment.
It's an investment. It has
inherent risks. They gotta
understand that because if
something goes wrong, you don't
want them calling you up and
saying, Well, you never told me
I could lose my money. Because
you told them in the PPM you're
covered. So that's why we make
sure we cover those rare risks
that are that have some
reasonable likelihood of
occurring and and conveying
those to them. Also, in every
syndication, there are conflicts
of interest, you're making
money. By putting this
investment together, you have a
vested stake on that you have of
your very own, on whether or not
this succeeds at what level, you
probably will make more money if
you sell the properties at one
time versus another time. And
those may be different than the
best interests of your
investors. So your investors
need to know, hey, there are
conflicts of interest, here's
what they are, make a good
decision, I'm gonna do my best
for you, but make your good
decision for yourself. So
whether or not to invest. So
those sorts of things go into
the private placement
memorandum. Now, because these
are formed as LLC is the
entities themselves are formed
his LLC season, whichever
jurisdiction is the most
appropriate than an LLC is
governed by a document called
the operating agreement. An
operating agreement is the rules
for the road of how these things
work in themselves. So what it
what is necessary, what, you
know, what the rules are a when
an investor wants out, what does
that look like, when management
fees get paid? What does that
look like? How does
distributions happen? How does
the capital accounts work, all
those things take place within
the operating agreement. Then
there's a subscription
agreement. This is where your
investors formally sign on to
your investment. In exchange for
this $100,000, you're going to
get 100 units of XYZ fund. So
that's what it what the
subscription agreement does, it
also provides several promises
from the sin from the investor,
things like I received a PPM, I
am able to make this investment.
I've been forthcoming on whether
I'm an accredited investor and
things like that, which only
protect you more, we also do an
investor questionnaire, which
also puts together the the basic
information that you are going
to need as a syndicator, from
your investors. So things that
are going to be necessary for
tax time, but also things that
comply with anti money
laundering laws and know your
customer laws. So a syndication
attorney can help put all that
together. Can you do it on your
own? Sure, you can. But why
would you, I mean, for a small
price to be paid, which is paid
for by the, by the investors
anyway, they get really
reimburse you for this cost, you
get all this level of
protection. But you can
theoretically do this for
yourself, you can write a
private placement memorandum,
you just got to make sure that
there's no conflicts that all
this stuff that's necessary to
be in a PPM is accurately and
adequately portrayed to all of
your investors. If there's one
missing piece, the whole thing
can crumble like a house of
cards, suddenly, now you owe all
of your investors money back
instantly. And that's a very,
very bad thing. Criminal
penalties can ensure in some
cases, certainly civil
penalties, and that problem of
having to give you all the money
back, we call that the right of
rescission that your investors
may have, if there is a huge
mistake that's made in the ppm
or in the operating agreement
for that matter. So that's what
a syndication attorney can do.
What also a syndication attorney
can do, at least what my firm
does, is we make sure that you
have every opportunity to be
successful. So me personally,
I've done hundreds and hundreds
and hundreds of deals for my
clients. And I've done many,
many deals for myself as well.
So I think I'm the only real
estate syndication attorney out
there who's actively doing deals
today, who's got the experience,
not only from a theoretical
point of view, a legal point of
view, but I've been in the
trenches. I've sat across from
investors and talk to them about
things. I've had all the
questions asked of me. I've
asked had investors asked me
about what why do you have this
in there? Why do you have this
in there, and I've had to
explain it, to make sure that
ultimately, I want them to
invest. And ultimately, I want
them to make money. And I've
felt that pressure. And I think
that's a huge benefit that our
clients get from it as well. And
so you can use me as a resource
to bounce questions off of us
talk about marketing, how are we
going to market this to
investors? How are we going to
do this with investors?
Investors ask questions, you
know, we're there to answer
those questions. So that's the
additional benefit that my firm
provides our clients as well. So
that That's under the whole
legal and regulatory compliance
piece. Now, certainly, as part
of that process, you're going to
need to explain what's very
important to you and your
investors is exactly how did the
finances work, and how does
profit distribution work. So
there we go into a lot of detail
in other videos about how to do
this. But what the basic idea
is, is you'll probably be paying
your investors in your first set
of deals, some sort of amount of
equity. So they're going to get
some piece of actual ownership
of the whole thing, and they
collect profits from. So
typically, what this will look
like is you will have a what's
called a waterfall, profits come
in most of the time, there will
be a preferred return. And now,
I'm just going to put numbers
here because it doesn't, these
are just, you know,
occasionally, some, some
sponsors do it this way, others
may choose completely different
numbers. So you made choose a
preferred return of 8%. That
means that the of the very first
amount of money that's
available, 8% of the amount of
money that's been invested on an
annualized basis goes back to
your investors, which leaves
some more money leftover, right?
Then out of that we saw here is
a bucket, that's an additional
pool of money that's leftover.
Here, it's split. Between
investors.
And sponsors. And that number
may be 70% 30%. Just as a rough
idea. That's a very basic
waterfall. Again, I have other
videos that go into a lot more
detail about exactly how
waterfalls work. So that's one
aspect of how profits are
divided now for you, you also
care about another thing
probably, you know, there is
proud there is not only those,
those profits, that gets split
out, but there's also fees to be
made. So typically, there's a
number of set fees that happen.
Most commonly there will be an
asset management fee. The asset
management fee, often times is
somewhere around 2% of the
amount of money that's raised.
So the total capital account,
then there will be a property
management fee, which may be
paid to you. If you're doing the
property management, or if
you're hiring a third party, it
just goes out to them. There
will be an acquisition fee. For
the work that goes into buying
the property, right, buying a
property takes a lot of work not
only from the real estate agents
in the finance team, but you are
going to be putting in a lot of
work in order to complete the
acquisition. And likewise,
there's also oftentimes a
disposition fee. That covers
the, you know, preparing the
property for sale. So putting
all the due diligence materials,
things like that. Occasionally,
there's also a finance fee. And
that's for the work that goes
into basically signing on a loan
and promising becoming a
guarantor on the loan, that's
worth something. And so
typically, they might not
typically, a lot of times there
will be a finance fee. So put
together we've got profits, and
we've got our splits is what we
normally call them in the trade
and fees, fees come out first,
those are expenses that always
get paid back before any
profits. And then comes the
split. One thing I want to
stress here in we talked about
this a little bit in conflicts
of interest. And what happens in
splits, really across the board
is the importance of ethics and
the importance of your role to
your investors. Look, these are
people who are trusting you with
a lot of money in order to make
them money. You can't promise
that you're going to make them
money, but you can promise that
you'll work your darndest to
make sure that you do and that's
what they expect from you. So
they may not necessarily they
certainly want you to succeed
did, but they also want you to
try really hard to succeed. The
most important thing is that
you're there and that you
communicate that you're an
active, you are truly an active
sponsor, it's somebody that they
can call up, if they have any
questions, they want to not only
trust you, and when they make
that give you the money, they
want to trust you at the end of
the deal. And it'd be better if
they trust you more, not only
because these are people and
that that's what you do. But
also, just from a, from a purely
materialistic standpoint, these
are the people who are also
going to be investing in your
next deal. So you want to build
that trust, you know, the best
situation is you keep making
people money, or you keep
treating them perfectly, like
wonderful investors, the great
investors that they are, that's
what you want to do. You want
your investors to feel good
about investing throughout the
entire investment. And so you do
just do the right thing. I mean,
we could go through the the
fiduciary duties, and I have
videos that talked about the
fiduciary duties that you owe
investors, the reality is, do
the right thing and talk to them
a lot. That's really what it
boils down to, if you do those
two things, 99.9% of it gets
taken care of do the right
thing, communicate a lot, treat
them the way that they should be
treated. And you're not going to
have any issues as it relates
to, to ethics or in taking care
of your investor interests.
Almost always right. There
always can be somebody who gets
a little upset about something,
something that never even
happened, perhaps we can't help
that we can just do our best.
And that's what the vast, vast,
vast majority of investors want
is work really, really hard for
them work really hard to make
them money, and really try to
make them money. If you work
really hard at it, the odds are
so tipped in your favor that
you're going to be successful,
it's almost certain that you're
going to be successful, as long
as you do really good work for
them. And they're going to see
it and they're going to
appreciate it. And there'll be
your investors in the next deal,
and the next deal and the next
deal. And you'll both be making
a lot of money together, which
is perfect. That's exactly what
you want from this relationship.
At the end of the day, you then
close the deal. So you've you've
run this deal for five years,
seven years, three years, one
month, whatever the duration is,
you do all the things that are
necessary in order to get your
investors their money back to
get them the returns that
they've appreciated, and
communicate with them about how
proud you are of this
syndication. Hopefully you are
and the deal that you've done.
And that's it. That's how you do
a real estate syndication and
all the components that take
place up in it. And I talked
about this a little bit earlier,
but my name is Tilden Moschetti.
I am a syndication attorney with
the Moschetti syndication Law
Group. Now we call this video
real estate syndication for
dummies. I know you're not a
dummy. And now certainly you
know a lot more about
syndication than you knew before
you watch this video. So
congratulations. Now look if we
can be a part of your
syndication journey, putting
together that first syndication,
putting together that fun. I'm
happy to work with new people I
work with with the huge private
equity funds with over $4
million. I also work with people
who are putting together very
small syndications. If I can be
part of that journey for you and
help you be successful, and
ultimately, the more successful
you are, the more you'll keep
hiring me to do your second,
third, fourth deal because
you're making so much money. I'd
love to be a part of that.
Please don't hesitate to give me
a call