Launching Real Estate Syndications - Ep 8 - Making Sense of the SEC Alphabet Soup
Tilden Moschetti: We syndicators
operate under a regulatory
framework. The basic framework
says that every security needs
to be registered with the SEC
and or the state. However, there
are exceptions that do not need
registration. We have state
rules and federal rules that
govern what we do. When
everything is within the state,
we can choose between whether we
operate under the state rules,
also called called the Blue Sky
laws, or under the SEC's rules.
Now, looking online, you think
this was just sort of an
administrative thing that you do
you check a box because it's
just one form? And it's not
really all that necessary? Let
me tell you, it absolutely is.
I'm an attorney, I can give you
that advice. This matters. When
things go, well, well, then
everybody is okay. And nobody
really looks and everything's
fine. But when something
happens, or someone complains,
everything you've built is
suddenly in jeopardy. If you
haven't done everything right
crossed, all the T's dotted all
the eyes, you may be liable for
civil and criminal penalties.
Now, I'm not trying to scare you
here, I'm just trying to make
the point that this part really,
really matters. And it's not
something that just some guru
can say, well, all you have to
do is raise some money and magic
happens, this part matters.
Because if you mess up, you are
in really, really big hot water.
Now, that said, you can stay on
the right side of the law, when
you know where those boundaries
are, and you just know how to
stay within them.
In this module, we're going to
go through those boundaries and
talk about how to stay within
those bounds. Now you may be in
different states from then I'm
in. And so I don't know
specifically what state you are
in. And so I'm going to speak
generally about it. But this is
the kind of thing where you do
want to do some research and
maybe talk to an attorney either
in your area or somebody who
pray regularly practices in
syndication. For guidance on
Well, am I going to be running
any risks? Chances are these,
what I'm going to tell you today
will apply. But there may be
certain jurisdictions where
there are some nuances that kind
of change the rules. So in
general, when we're talking
about these boundaries, we're
talking about what exceptions
there are to the registration of
a security. Now under our
federal system, as soon as you
have a interstate transaction
where you have somebody in one
state and somebody in another
state, then the federal
government automatically is in
control. So that automatically
falls under the SEC auspices on
what is covered. Now if
everything is in the same state.
So for example, if you are in
Texas, the property is in Texas,
every investor is in Texas, you
can go under the blue sky laws
of Texas and do your syndication
there and not not even deal with
SEC rules. As long as that's
what your the blue sky laws of
Texas say, which they probably
do. Almost every jurisdiction
allows for its own internal
interest state securities
regulation. But as soon as we
get interstate, then you need to
go follow what the SEC rules
are. And even if you are all
interstate because we're a
federal regulated country, then
you also have the option of
following the FCC rules instead
of the exceptions of the
interstate. They all make
references in their codes to the
federal exemptions as well. So
there are three. So I'm going to
speak specifically about the SEC
rules. So the SEC, obviously is
the Security and Exchange
Commission. They're the
regulatory body that oversees
securities in the United States.
There are three different
exceptions
I can't spell today. A to the
SEC rules number, the first one
and the one that you probably
will use the most is Reg D There
are three different exemptions
under reg D, and we'll talk
about those, we have 504, 506b.
And my preferred one, the 506c.
Then there is two others that
aren't used as much, but we'll
go through them because you
probably will see them in
passing. And I don't want you to
be confused as to what they are.
So we have Reg CF. And we have
Reg A. And under Reg, A, we have
two tiers, we have tier one, and
tier two. So let's talk about
Reg D. So there are we're going
to break this down into several
different kind of categories
will build out a matrix and
you'll also have the matrix in
your materials attached to this
particular module. So you may
want to refer to that because
we're going to get not as quite
as detailed as that is, and also
attached in that module notes
will be kind of a flowchart on
how you make a decision on what
which one of these exceptions
most applies to you. So the
things that we are considered
that we need to mostly consider
is how much so how much money
can you raise?
Can you have non accredited
investors
we'll just put it on accredited
save rooms, and advertising.
There are other parts as well.
And those are detailed on that
sheet. So under Reg D, there
basically are these three
different categories we've got
reg D rule 504 Reg D rule 506b,
and Reg D Rule 506c, under reg D
rule 504 You can raise to up to
$10 million per 12 month period.
You can have non accredited
investors, but you cannot
advertise at all. So no
advertising under Rule 504 Which
means that every one of your
investors must be somebody who
you've had a pre existing
relationship with at a business
level, or they fall into some
other category. Like they are a
non accredited or they're an
accredited investor. And the
accredited investors they either
meet certain income
requirements, they either meet
certain net wealth requirements,
or there's a couple categories
for people who have securities
licenses may also qualify and be
accredited investors even if
they don't even if they don't
meet the income requirements, or
the the wealth requirements.
Rule 506b doesn't have a limit
doesn't have a limit you can
have non accredited investors,
you can have up to 35 So that's
a greater than or equal to 35
non accredited investors you
also need to determine that
those non accredited investors
are sophisticated investors that
they know what they're doing
when they invest and but you are
still not allowed to advertise
so these need to be people who
like I said before that you have
that existing relationship with
as long as they are accredited
now. Can you advertise but only
only advertise to people who are
non accredited only advertise
take investors who are
accredited investors advertise
but you'll still take out to the
your unaccredited non accredited
investors. No, no, no, you
cannot. When they when the SEC
says no advertising, they mean
no advertising at all. So do not
do that. We'll find a four or
506b No advertising, only
existing people that you've had.
Now I've done 506b and they're
totally doable as long as your
list Have people who you've done
those relationships with is big
enough, there's a lot of benefit
to doing a 506b, because we
don't have the formalities of
needing to prove that everybody
is an accredited investor,
because you already have that
relationship with them, it's
assumed that you can have those
unaccredited investors, because
it's not just the public who's
coming in investing in this.
Now, under 506c, we also have no
limit on how much money we can
raise. We cannot however, have
any non accredited investors.
And I would go so far as to say
that every single one of your
investors should be accredited,
and that they're accredited,
that status should be verified
by a third party verifier, it
just gives you an extra level of
protection that you don't get by
doing it on your own. The
presumption here is that you did
not do it, and that they is that
they slipped through the cracks,
and the SEC can come and get you
I say protect yourself by
getting a third party verifier.
So third party verification is
recommended by me very strongly,
I wouldn't do one without a
third party verification, they
basically go through it all,
issue a certificate that says
yes, we believe this person is
an accredited investor. And
suddenly now all that weight is
off you, you don't have the
burden anymore of showing that
you did your due diligence in
order to to make sure that they
are an accredited investor, you
show that this that the third
party verification is a regular
third party verifier. And
suddenly now, the presumption is
that they probably did
everything by the book. And the
nice thing, and why we do it is
we can advertise. And when I say
advertise, I mean you can put it
on the internet on social media,
you could put a billboard up,
you could hire a plane to fly
with a banner behind no problem.
You cannot take money unless
they're an accredited investor,
and in my opinion, have that
third party verification, but
you definitely can take anybody
who is an accredited investor.
That is why 506c is my preferred
way, I almost always would
rather do a 506c because I also
want to get my name out there
and have it known that I am
syndicating because then I get
more and more investors. So for
me 506 C is the best of the
exemptions. Now there are two
other categories of it two
different regulations of
exceptions. So Regulation CF. CF
stands for crowdfunding, it came
out of the Jobs Act, and under
Regulation CF, you can now raise
a minimum a maximum of $5
million per 12 month period.
That's up from just a million
dollars earlier. And now
suddenly, we're in the ballpark
where it does make sense in
order for it to be a for real
estate. So under reg cf Now you
can have non accredited
investors. But here's the big
caveat. Can you advertise well
kinda. But everything must go
through a registered portal. So
can you just open up your own
portal and say and get it
registered from somewhere? No, a
registered portal is set up.
It's registered with both FINRA
and the SEC in order to let
everybody know that you that
they portal will be doing the
verification of the of the
investors to make sure that
they've received all of their
disclosures, and to make sure
that they know what they're
doing and kind of set that
dollar amount that they can
invest. The SEC wants to police
to make sure that people aren't
investing their life savings in
your deal. Only to put it at
risk and potentially lose it.
Under reg a reg A is also an
exception to the to the the
requirement to register a
security and there's two tiers
for it. So under tier, we'll do
that together under Tier one is
a up to $20 million in a 12
month period. And tier two is up
to $50 million in a 12 month
period. And you definitely can
have accredited investors. And
you definitely can advertise. So
you are probably asking
yourself, Well, why would I not
do a reg A, the reason that you
wouldn't do a reg A is because
it takes for ever, in order to
do a Reg A, you need to file it
with the SEC, who then reviews
it. And then they make them they
suggest changes? Well, I
wouldn't say suggest they tell
you which changes to make. And
then they review. And then
hopefully they approve. And so
all these steps.
It says government we're talking
about take for ever. I mean you,
I think right now you're looking
at well over six months,
probably nine months to a year
in order to get one approved.
Now, if that's the kind of deal
you're working on, fantastic if
you're dealing with a blind pool
or something like that, Reg A is
definitely something to
consider. Because it is a great
mechanism. And you can advertise
and you can take it on
accredited investors and all
that good stuff. The so you can
do all that. Now the nice thing
is, too, you can also advertise,
wow, it's pending. So once you
submit this to the SEC, you can
start advertising, but you
cannot accept any money until
after they approve it. So once
they approve it, then you can
accept money but no touching
their money until after it's
been approved. So this is the
basic framework that we're
looking at. Now, if you fall, if
you did something that was not
quite right, like you kind of
did a 506c, or no, you kind of
did a 506b. So you have
unaccredited investors, but you
did advertise you put it on
social media, what is going to
happen? That's a question I get
a lot. What's going to happen is
this, as soon as something goes
wrong, you have an investor who
gets mad, they are going to file
a complaint in state court
probably and maybe with the SEC
initially. And then you are
going to be under extreme
scrutiny. Now, if you are found
that you did something wrong,
which is likely, given the
scenario I've painted, then you
are suddenly liable for all of
the money, not just the money
that you got from that one
investor, you are liable for the
entire amount immediately. So if
all of the equity was $3 million
of equity that you raised, that
day one, you need to give that
$3 million back right now. No
waiting, it's due now. Your
entire syndication has
completely fallen apart. Because
it fell apart, you committed
fraud, you put something out
there that is fraudulent. And so
now suddenly, we're talking
criminal penalties as well. And
people do go to jail for this.
So that's why it's important to
recognize that this kind of
discussion is very serious. This
is not the kind of thing that we
just look online and and hear
what some guru has to say about
it. You need to ask a lawyer,
I'm a lawyer, I can tell you
that. Yes, there is definitely a
problem here. But here's what
the boundaries look alike. And
here's how you can stay in
compliance with those rules. So
in the next module, we're going
to talk about how we stay within
those rules, using the private
placement memorandum, how its
structured, what it's composed
of why it's so important, why we
don't just pull some template
off the internet. And then why I
tell all of my clients and and
syndicating members The people I
mentor in syndication, why I
tell them, you need to do a
private placement memorandum,
even if you're doing a 506c,
which by the way does not
actually require a private
placement memorandum. But I tell
them, they really, really
should. And we'll go over why
that is in that next module.