Launching Real Estate Syndications - Ep 16 - Property Management
Tilden Moschetti: Ensuring good
property management is critical
to syndicating your investors
are counting on the property
being managed in such a way that
their asset doesn't start
deteriorating. Under the guise
of, of property management, we
have really four different kinds
of analyses that we need to know
as syndicators and acid managers
in order to make sure that
property management is working
as effectively as possible. Now,
if you're doing the property
management itself, this is kind
of a nice overlay of the kinds
of things that you should be
thinking about to make sure that
its maximum value is being given
to your investors. If you're not
doing it, you still need to have
this framework. And it acts as a
discussion between you and your
property manager in order to
keep those values as high as
possible, again, for your investors.
Okay, so what exactly is this
system that I'm talking about?
It's basically four different
analyses that take place, and
then a fifth one that kind of
controls them all in
prioritizes. So let's look at
what that looks like. So we've
got four different ideas. And
then if they feed into a fifth.
So the first one is about the
property itself. So the property
needs to be analyzed in an
objective framework in order to
understand where it is in the
market. Everything should be put
together and consolidated into
one solid thing into one
notebook or one box or one
something that has every detail
and makes it findable so that
you can have that property
managed in the most effective
way. Now, what am I talking
about? I'm talking Yes, I'm
talking about floor plans. And
stalking plans, I'm talking
about those things. But that's
not all. I'm also talking about
the all of the other documents
that accompany this, such as
what what sort of systems are in
place. And by that I mean,
plumbing system H HVAC systems
heating, those kinds of things.
What are the what are the the
systems that exist? Do they have
warranties, all those things are
nice consolidated in one place?
What sort of improvements? Life
is left? In this could also
apply to the systems. What is
the plan for the roof? You know,
as the roof got five years left?
Are you planning to really just
patch it? Or maybe it's time to
replace it? What are those
things? So understanding what
the how the property actually
sits? The second piece of a
necessary property management
plan is the financial analysis
piece. I hear I'm definitely
talking about rent roll. And I'm
definitely talking about
budgets. And I want to see not
only where is it right now, the
day that I bought the property
and took it over. But I want to
know as much historical detail
as possible. Because under in
that framework, I can look back
and see oh, we actually in the
winters I bought this property
in the summer, but in the
winters we actually have a we
have snow removal, or we've got
this or I've noticed this trend
of this over time. So we can
kind of see what is actually
taking place in the bigger
picture. So and where we're at
today, so I can make plans for
the future. The third category
is related to financial and so
I'm going to put it under here
is lease analysis. I think that
you need to as a as an asset
manager, you should read every
single lease, you need to be an
expert on the lease. Not only
that, but there should be lease
abstracts that are done of every
lease. And that what I do a
lease abstract, I'm looking for
the big ticket items to really
kind of understand what is going
on with every single lease.
Also, it's very convenient.
Because when somebody has a
question about what's in their
lease attendants asking, all I
have to do is pull out my lease
abstract. And it's right there,
I can point to where it is in
the lease. So lease analysis is
very important, not only just to
know when things are coming due,
but also to make sure that you
understand what, you know,
what's historical, also, what,
what's been going on with with
this tenant in the past? Are you
on your fifth amendment? Are you
on? You know, is there no
amendments at all? Where is
there been? You know, where is
it, the lease say, is due right
now. And then where's the basis
for that, so I can point to them
when it's time to increase rent,
collect more games, or whatever
I'm going to need to do. The
fourth is market analysis.
And market analysis has three
different levels that we go
through. So I like to start with
the building level. And here,
it's basically a SWOT analysis.
There's nothing fancy about it.
I want to know where the
building sits, what its
strengths are. And I'm guessing
this is a market analysis. So
it's not looking at as the
property level, nobody really
comes into a building goes, Wow,
look at the air conditioning on
that building. When it relates
to a market analysis, the tenant
looks and says, Wow, that's a
really pretty building. But your
rents are much higher than
everyone else. Right. So I want
to do a SWOT analysis,
strengths, weaknesses,
opportunities, I put a
Opportunities and Threats. I
want to know what all of those
things are, then I need to
understand the neighborhood. I'm
looking for things like, where
is this particular neighborhood
at in the light in the market
lifecycle? You know, is it
really booming right now? Is
there gentrification happening
right now? Or is it kind of
slipping back and not being as
nice as it used to be? Where is
that? What is the long term
demographics of just this
neighborhood? are more people
trying to come in? Is this a hot
neighborhood? Is the income
levels Nice? Or is it is this I
have some issues, I need to
understand all of those things.
And at a bigger level, I want to
know what my region is. And I
want to know, some of the same
things I want to know. Well,
what are the demographics of the
region? Is job growth happening
and a huge population is coming
in, that's going to be affecting
my property as well? Or is is,
is is that falling? Is there a
huge amount of construction
going on such that absorption
just isn't happening at a at a
reasonable rate, and it's
creating too much vacancy, I
need to understand those things
as well. So now you've got these
four things, right. You've got a
market analysis, a lease
analysis, a financial analysis,
and a property analysis. The
last step is the issue analysis.
These all feed into there
because as you're doing these,
you're going to be starting to
identify what the different
issues are that you have with
the building, and things that
you want to improve upon things
that you can improve on. So what
you want to know first is you
want to develop action plans.
Right, that's the end goal. And
to do that, we start by listing
the issue. The cost. The reason
why you want to address it at
all, maybe an as is analysis
versus alternatives and what the
source of funds would
be and once I have all of those
documented, I can start making
good decisions on priority 123.
So that way, I'm not doing
things in an order, that doesn't
make sense. I've got five years
left on my roof. But my parking
lot is having continual problems
yet I'm doing the roof, not the
parking lot. Because I found a
guy who has a little bit cheaper
or something like that, maybe
there's a, there may be a
radical change in your priority.
Once you break down these ideas,
I would also suggest for each
one of these issues, come up
with two or three different ways
to solve the problem. So if it's
a new roof, perhaps it's you
want to you'll put on, you'll
just, you'll just coat it, maybe
you'll rip off the roof
altogether. And then or maybe
it's you replace the roof with a
completely different kind of
roof, maybe a one with more
insulation, and see how that
works. And then you get
different costs. And you can
analyze really well what's going
to add the most value in order
to make this property really,
really sing. So though that is
how it's under this, it's under
that framework of property,
financial market analysis, lease
analysis. And then we do the
Issue Analysis. That should be
how you manage your property
from a higher level view. So you
still have the day to day
property management that's
taking place, but this is how
you prioritize those capital
expenditures and those projects
within that property in order to
maximize the value. In the next
section, we're going to talk
about probably the most
important thing to your
investors besides communication,
but probably even more than
communication and that is
distribution. Just how do you
distribute distribute funds to
your clients, that cash flow
that is recurring