Launching Real Estate Syndications - Ep 14 - Investor Communications
Tilden Moschetti: Congratulations,
Your syndication is now in
orbit. It's doing its job right
now, which is generating cash or
doing its construction or just
appreciating whatever you've
decided to do, but it's in
orbit. So let's talk about the
next job that you've got. Well,
the number one complaint that I
hear from investors in
syndications. Now, these aren't
mine. These are from investors
in other syndications, the one
complaint I hear more than any
other is, I never hear from
them, I have no idea what's
going on. I can't tell you how
many times I hear that. It's
like 90%. It's a huge, huge
number, which is a real big
shame. I mean, investors have
trusted their syndicator with to
make money for them. And many
times that syndicator is making
money for them. They're doing a
great job making money, but they
never talked to their investors.
That's a terrible shame, don't
you think? They never let them
their investors feel like
they're part of a deal or
something great, like their
syndication. So when it comes
time to do another syndication?
Do you think that those
investors really want to go into
deal with that syndicator?
Again, probably not. But you are
not going to make that same
mistake, because I'm going to
show you exactly what you tell
your investors on an ongoing
basis.
All right, so what do you
exactly tell your investors on
an ongoing basis, I call this my
investor relations piece. And
this is how you do it. So let's
go to the whiteboard. So what I
like to do is, every time that I
make a distribution, because I
want them to have that,
associated when I talk with my
investors that they associate
making money with with it, when
I do that, I send them an email.
So here is my email to
investors. So I do this every
quarter every month, it depends
whenever my my term is do
realistically, I like to do it,
you know, every quarter, and
then an annual, so there are
different things I like to put.
So I like to put exactly what
the name of the investment is at
the top. These people may own
several different investments,
and they may own several
different investments with you.
So let's be really clear as to
what the name of the investment
is. And if there's an address, I
put that too. I also like to put
if I'm making a reference to
year to date, I like to put
which year to date we're talking
about. And then the most
important for relations point of
view, I think, is just this
photograph of the building, you
know, show a nice picture of the
building. And then this is
supposed to be a different view
of that same building, so we'll
put like a different view. So, I
like to show a nice picture of
the building and I like to show
a putt the date that that
picture was taken and it should
be from the same period from the
last time you did that that way
that shows that you are on it
you will keep your eyes on the
ball on their investment. Now I
like to give some sort of
metrics so they see what the
general performances one thing I
like to show is the cash flow
summary. So I put a year to date
gross. I put year to date pass
throughs if there are any
example is also attached to this
module as well. A year to date
expenses and then a year to
date. Anyway, that way they
really get a feel for what's
exactly going on on the
property. So it's got numbers.
Then I like to put an Occupy
occupancy summary
To give an idea about the
percentage outs of where we're
at. And so that's current and
projected because you know about
when a vacancy is coming up, so
might be at 100%, but you know,
something's coming up. So it's
going to be at 80% in the near
term. And then I like to talk
about reserves because that's
their money to like put put the
amount, the current dollar
amount and then prior quarter,
so that they can see if it went
up or down. So that's goes on in
the way I do it that goes on the
left side now then I like to do
different things on the right
side, I like to say, but notable
expenses are coming up. And then
this I just put words if there
is any night if there's non I
put none any rent delinquencies
if there are any, and then a
investment overview
just to reiterate where things
are at, and it bases everything
off my metrics, right, I've got
my acquisition cost. I've got
any capital events you know, the
sold part of it or whatnot. And
then total basis. And I also
like to put on a per share basis
too. And you'll see that in the
example. Now, I also like to
give some in some mac metrics
I like to have what the monthly
net income is, as well as per
share. I like to have the
monthly distribution amount
as well as per share. And
they'll see that compared to you
know, this is the amount of
money they're getting. So
they'll see it and then the
estimated value if you sold it
today as well as per share. Then
I like to say what my noi yield
is what my pro forma
noi yield is, and my current
distributed yield, give them a
good sense of what the what's
going on. Then the last thing I
like to do shouldn't do on that
line. The last thing I like to
put is, you know, just a
property update.
And this is a narrative list
tells everything that's going
on, we're doing great. You know,
here's what's coming up, here's
how things are going. You know,
this is why we bought it, aren't
you glad you invested with us.
And then I like to close it all
off with if you have any
questions for or for any reason
would like to discuss any of
these things with us, please
give me a call or send me an
email, I'd be happy to talk
about any and all of it with
you. You want us to be very very
available to your investors
because these people you're also
marketing to for your next
investment. So take care of them
and communicate with them.
That's the number one thing is
just communicate, communicate,
communicate if they feel like
they're being talked to and
taken care of, they're gonna
invest with you again, which is
a deal. So in the next module,
we are going to discuss just
what Asset Management is and how
you do it so that you're sitting
occasions work well, you'll find
the best times to create capital
events and your investors and
you make as much money as
possible when you're doing that
asset management right