So you want to raise money from
investors, you just need to put

it online right? Well, this
video is a blast from the past

of a video I recorded to help
people who were putting together

real estate syndications and
funds. In order to understand

what that online medium looks
like that it isn't just a put it

up and magically money appears.
But it's talking specifically

about the online marketing media
itself. So how does that need to

be looked at? What's the
framework for the for online

marketing in terms of finding
those investors, I know you're

gonna find this video helpful.

In what we're doing is we're
specifically talking in this

video about the media itself,
about the way that we

communicate online and how we do
it the mechanisms that takes

place. So let's think about
online. Now, this day and age,

most of the time, when we think
about online, we're probably

thinking about Facebook, we're
thinking about Instagram, we're

thinking about YouTube, we're
thinking about LinkedIn, we're

thinking about maybe a blog
somewhere, you're maybe thinking

about podcasts, that's tends to
be the kinds of things that

we're thinking about in in our
current environment. So we've

also got different ways,
different media types in order

to do that. And so we can
communicate on those media

through video. We can
communicate through audio, we

can communicate through text.
And we can communicate through

the use of image. Now, in order
of how well these work, and how

well how sticky they are
probably videos, number one,

audios number two, text is
number three, and images number

four, in terms of actually
converting mindset and capturing

and capturing some attention.
Now that image is going to

capture immediate attention. But
unless there's something

compelling there, it's
immediately going to fall off.

So I would say video is number
one, audio, then text them

image. And so all these
different media, we can put into

what we traditionally think of
in as online media. And there is

also a growing world right now,
in terms of actually how people

perceive these different sources
of media. So Facebook,

Instagram, YouTube, there's a
perception out there that

marketers simply need to put it
up there and broadcast their

message and they're suddenly
going to be able to get

investors, or they're going to
be able to get customers. And

that simply isn't true. So these
are excellent sources, and they

allow us to communicate. But
what there's there's two

different mechanisms to do.
Obviously, there's organic

traffic that's created or that
there can be advertising

now your organic, you probably
are going to have more interest

if because these people already
have some relationship with you.

So if you have organic traffic
and you're putting it on, on

Facebook, those are people
who've already either liked your

page or they've friended you or
something like that. Whereas

advertising you're interrupting
them in where they're at. So

advertising is interrupting in
organic, you may have some

engagement

in organic, you're more likely
to have that now if you don't

have a big list that's
understandable that you don't

have a lot of friends and
followers on Facebook. But and

here's why. It doesn't actually
matter. If you look Add any of

the big marketers, you'll notice
that sometimes they'll have a

lot of followers and sometimes
the big companies and the big

names that you know about don't
have a lot of followers at all.

And why? Because it followers
don't matter. Followers do not

matter on Facebook, on
Instagram, on YouTube on

LinkedIn, it is a waste of time
to go after. It's not a waste of

time, I guess in sort in terms
of getting organic traffic. But

in terms of your time spent,
time spent building those

followers, it's not time well
spent. And why is that? Because

on Facebook, on Instagram, on
YouTube, they're all liking you

and following you and things
like that, but you don't own

that list. So those are all
people that you can't

immediately get in touch with
whenever you want, unless

they're already within on your
list. So if I meet Joe, or Joe

likes my page, and I want to
really get in touch with him and

send him a specific message,
there's no real mechanism for me

to do that that's really
engaging, what I'm trying to do

there is I'm putting a post up,
I'm hoping that Joe ultimately

sees it, and then and can engage
with it in some way. But what if

Joe is in Tibet at the time for
the next month, he's never going

to see that post that I put up.
Or what if Facebook changes its

algorithm, they all do this from
time to time and make it so that

your content is less viewed, you
suddenly have a much less

possibility to engage with them
for any period of time. So what

what we are ultimately trying to
do is build a list. And so you

probably are thinking well,
okay, then you what you did

right up here is my awesome
website.

Is my awesome website, where
I've got a great logo. And then

I've got this great menu bar,
it's got the home, it's got

investments. It's got my blog,
and it's got contact

information. And then I've got a
really cool live video here

about a neat building. That's
really pretty. And then I've got

some news over here. And then
I've also got a contact us page,

right? And here it says contact
us. And it's lets them put in

their name and their email, even
their phone number and then send

me a message and say, Wow, I
can't wait to hear more. How

often does this actually happen
that somebody fills out that

contact page and says I want
them to do more? I mean, even if

they have the ability to find it
from the very beginning? Because

they're looking for you
probably, but if they're not

looking for you, how likely is
it that they're actually going

to have traffic to this page?
It's probably doesn't exist.

Now, it's not to say that your
website isn't important and that

I'm saying don't do a website?
I'm absolutely not. I'm saying

you need to have a website. But
you don't need a website in

order to build your list. The
purpose of your website, I'm

also by the way, not saying
don't do a contact us page,

because why not? But what I am
saying is that the purpose of

your website, it is entirely for
social proof. And by social

proof, I mean so that when
somebody Google's you because

you've talked to them, they they
see, oh, this person's legit.

They've got real results. Maybe
they have testimonials. Maybe

they've got some press releases
on it. And so suddenly now you

look like the real deal. So
that's the role of a website.

And what other people do is they
build a different kind of

webpage. And this is the kind of
web page we call a funnel And so

you've probably if you've been
looking at marketing, you've

seen ads for Click Funnels or
funnel this or funnel that. And

funnels are perfect, because
what we're trying to do with a

funnel, a funnel? Well, a funnel
has two roles, it is to build a

list or set a time to talk.

And so what's the best funnel
look like doesn't even need your

logo on it, it needs some sort
of some sort of meat media in

order to convey a message to
communicate a message, just like

we talked about an investor
target lock. Some sort of

compelling message that they
were driven to from the online,

from online media maybe or some
sort of ad source. So they're

driven to this webpage, some
sort of message, that's enough

for them to want to hear more.
And then ultimately enough for

them to opt in, give you their
name, give you their email,

maybe their phone and maybe
schedule a time to talk. And the

purpose of that is, again, build
a list set a time to talk, they

are actually building a list
from both of these.

And this is a mechanism for you
to communicate your art, your

website is really grounded,
though, in that social proof.

And your funnel is really
grounded in building a list. And

this is the online media. This
is the territory that we're

taking place in right now today,
and losing track of this and

thinking that, well, I'm gonna
get traffic just by putting

something up on Facebook is not
going to happen. You may even

drive them to your awesome
website, but you're not going to

convert them and you're not
ultimately going to add them to

your list. The only way to do
this is to have possibly

compelling content up here, and
then drive them to a funnel to

build the list. And then when
you have the conversation, it

goes back to the website,
they're Googling back to you to

find out more information. My
name is Tilden Moschetti. I know

that you found that video
helpful to see what the

framework looks like for for any
sort of syndication or fun deal

that you're putting online. And
you're using online resources

from everything from social
media to website in order to

understand that it also puts
together in context what we mean

by funnels versus websites and
discusses that and I'm sure that

that's been helpful as well.
Again, my name is Tilden

Moschetti. I'm a syndication
attorney with the Moschetti

Syndication Law Group. If we can
help you be successful, too, in

your Regulation D Rule 506(b) or
506(c) offering, give us a call.

We definitely take care of the
legal documents that you're

going to need to be in
compliance with the SEC and

state regulators. But we also
can go beyond them that we can

help you be successful as well
by talking through the different

things that come up as well.